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We love what we do. We aren't a typical marketing agency resting on our laurels, re-living that one big campaign and forcing cookie-cutter approaches to every subsequent project. We believe the answer to effective marketing doesn't live in a secret formula, but rather is forged from the sweat-equity that comes only by embarking on an epic journey with you, our clients.
Everyday we walk a mile in your shoes, and two miles in your customers' shoes. We'll show you a new way of thinking about marketing, where vision and strategy are the underpinnings in which we all...
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The consumer isn't your friend, they're your first love.
- Respect our customers. We exist because they do.
- Reach out as an impartial observer.
- Resonate with tangible, meaningful value.
- Respond swiftly, honestly, and with integrity.
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At RH+M3 we do not try to be all things to all people. Rather we believe we serve you best when we focus on what we are already intensely passionate about. We believe this is critical not only to you, but to our own well-being as a company.
Clients will see our focus on their business, zeroing in on their target audience and serving as tireless advocates for those consumers. We are focused on channeling our passions for the technology space, where it intersects with the gaming, entertainment, healthcare, finance and retail sectors.No matter the project, strategic forethought is part of our secret sauce. We always bring proactive, forward thinking and strategic value to the equation. We are dreamers, philosophers, and warrior-poets as much as we are engineers and technicians.
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- Rose Hill
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Rose Hill, Founder & President, RH+M3, has served clients in the high-technology industry since apps were called software programs. She is outrageously passionate about the data, details, and processes required to create outstanding and effective integrated marketing programs.
With a focus on lifetime customer-relationship value, she is a fierce champion for those who ultimately receive each marketing message. Because every business exists only so long as it delivers exceptional value to its customers, Rose ensures your marketing is built on a viable, customer-focused strategy underpinned by today's data-driven, proven marketing tactics.
Hands-on at the RH+M3 command center, Rose qualifies, selects, trains, and manages the people on every RH+M3 client project, ensuring your work is done on time, in budget, and to the highest standards. Rose is the maestro firmly orchestrating the delivery of a virtuoso performance for your marketing program.
- Melissa Benelisha
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Melissa Benelisha, VP of Client Relations, has spent the last 12 years in marketing, project management, and industrial design. She began her career doing technical project management but soon realized that she wanted to tap into her creative side as well. From there, Melissa spent a few years in project management for a boutique databse & email agency. . . eventually moving fully into the world of design.
As an account director, she nurtured and furthered business relationships with some of the largest retailers and product-development companies in the world. Although a honed marketing project manager, you'll find that Melissa's passion shines through in building and maintaining a warm and professional working relationship with you.
When not hard at work, Melissa likes to spend her time with family and friends; training for marathons; and relaxing doing yoga, her dog, reading, cooking, and wine tasting. Her dream would be to have her own cooking show - watch out Rachel Ray!!
- Olivia Kelly
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Olivia Kelly, SEM Strategist and Project Manager, helps our clients meet their marketing goals on time and in budget. Whether chatting with like-minded folks on Twitter, or analyzing web metrics, Olivia enjoys everything the fast-paced, ever-changing world of online marketing has to offer. With a BA in English Lit from sunny Sonoma State and an MA in Technical Communication from Portland State, she dives quickly and deeply into delivering all your online media needs. Always wired and plugged in, she is the RH+M3 lead for social media and other online components of our clients' marketing programs. Key skills include a curious, questioning mind; and the ability to orchestrate and wrangle disparate multi-vendor teams to a successful project conclusion.
When she's not working diligently in her home office, she's watching A's baseball with friends or riding her bicycle around the neighborhood streets of Portland searching for the perfect Americano. Olivia is also passionate about indie rock music and puppies - but she's not that into cats (yet).
- Lilli "Lee" Babbits
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Lilli Babits, Senior Project Manager, has 20 years of combined experience editing, writing, and managing technical documentation and marketing research projects. As a project manager, she is the liaison between our clients and the RH+M3 teams, leads audience analysis and data-gathering meetings, directs document reviews and related meetings, oversees document design and printing, and defines project schedules. An expert in documentation methodologies, key skills include the ability to quickly assimilate style guidelines, filter and prioritize source material, interview subject-matter experts, and work under stringent deadlines.
Lilli is the go-to person when fires break out; she is calm and logical on stormy days; she is the voice for the RH+M3 team; she is reliable and trusted; she prefers the phrase, "I'll get back to you," in lieu of pulling the wrong rabbit out of her hat; she resolves problems with intelligence, common sense, and input from both the clients and the teams. A highly effective communicator and editor, Lilli was a contributing author for Science and Technical Writing: A Manual of Style, published in 1992.
- Janel Thomas
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Janel Thomas, Duchess of Operations, has over 10 years of combined office management, accounting, human resources, and business management experience. Janel is responsible for managing all RH+M3 accounts payable and accounts receivable, payroll, benefits administration, licensing and insurance, taxes, and state and local compliance, as well as making sure projects remain on budget.
You'll find Janel professional, edgy, and with a burning ambition to one day become the CFO for RH+M3. To that end, Janel will complete her bachelor's degree in 2012 and, afterward, will attend graduate school to gain her MBA with a specialization in finance. Ever ambitious, and with her insane thirst for knowledge, we have no doubts about her completing that, as well as getting her law degree (did we mention that Janel is supremely focused and driven?)
When not pouring over spreadsheets, policies, and procedures, Janel spends her free time with her family and continues her volunteer work with C.E.R.T. She also performs with an adult cheerleading team. Other than becoming our CFO, Janel's 10-year plan includes seeing her children off to college -and maybe a law degree.
- Rose Hill
- Planning + Consumer Insights
- Media Agnostic Marketing
- Branding
- Social Media
- Events + Promotions
- Media Planning + Placement
Strategy is the heart of RH+M3. It's a way of looking at each challenge, each opportunity. It's behind the vigor to solve a complex business problem and the fuel that drives us to new vision. It permeates nearly every discipline of our organization. LEARN MORE >
Successful marketing and product positioning today isn't based on hunches and instincts. It's all about the detailed research and data! At RH+M3 we are dogged and cerebral - we think of ourselves as data detectives who take as much pride in methodically mining for statistical gold as we do in spinning that data into fantastic tapestries of intelligence. LEARN MORE >
RH+M3 has an agnostic view of strategic marketing so that you get an unbiased view of the entire marketing equation. When you turn to us for answers, we stand ready to provide our take on your particular challenge. More often than not, you already know what results you want, you have a notion of how you want it achieved, and the deadline is staring you in the face. Our job is to deliver the right solution for you -- on time, on budget, and using the most effective technology, methods, and means for your marketing program. LEARN MORE >
Your brand is your life. Every interaction, every graphic, and every word choice you make can impact your brand, so you work hard to control it. We offer branding assistance across the spectrum - we can help you define a brand, re-shape it, rescue it, nurture it, and grow it into something tangible and real. LEARN MORE >
At RH+M3, we've seen a lot of trends come and go. We've watched while others swung from fad to fad like they were vines, and we've grabbed a few ourselves. We see the exploding social media space as more than a fad - we see it as vital. The global community is shrinking as we all enjoy the fruits of being connected.
Brands that don't protect their digital reputations risk failure. Neglecting, abusing, trampling, or muddling your online persona can cut into growth, eat away profits, or lead to failure like a silent killer. We show you what you're doing right, what you need to fix, and how to determine your next steps based on your program's own data and measurements. We can teach you to fish, or you can sit back and enjoy a mohito on the front porch while we rig the netting for you. LEARN MORE >
Event, promotion, and field marketing efforts are where your digital and physical marketing tactics meet. RH+M3 excels at finding the most poignant and motivating premiums. We excel at leveraging experiences and events, enhancing brand appeal, providing education, and motivating engagement. Experiential marketing and promotions facilitate crowd- and friend-sourcing, and they provide a channel for connecting digital and physical environments, creating viral video, and hosting contests. LEARN MORE >
Where, when, what, and how much? At RH+M3 our media services group is an integral part of both our strategic and program management teams. They're involved from discovery to delivery because we believe in three Ts when it comes to sound media strategy and deployment: Timing, Testing, and Tuning. Taking a media strategy from idea to ROI in today's multifaceted media landscape requires a deep understanding of both traditional and digital mediums, as well as emerging channels. At RH+M3 we tackle media planning with a dogged determination to do what's best for you and your brand in a balanced, iterative process that works. LEARN MORE >
We view program management as the gateway to our strategic practice. The place where the rubber meets the road. Where industry and audience analysis, our strategic planning, messaging determination, and languaging all merge into a tactical plan built on a foundation of scalable processes. We aim at bringing you closer to your audiences, ensuring you do so in the most meaningful ways. LEARN MORE >
At RH+M3 we have perfected the science and art of maximizing consumer lifecycle value around email as a central tactic. Many companies build EDM and email programs but few diverge from traditional offer-based triggers. What distinguishes RH+M3 is our content-centric mindset as the driver of conversion. Because if content is king, context is surely the queen. LEARN MORE >
Localizing campaigns and programs—not only to different geographies but especially to the unique sub-cultures within those geographies—is a skill that comes with decades of experience and a highly networked international resource pool. Our localization team often anticipates factors that could cost you dearly in lost time and money. It's part instinct and part experience, and it's hard to duplicate. LEARN MORE >
Savvy vendor management employs the attributes of a leaning forward mindset and an innate ability to zero in on your needs. At RH+M3 we've built a winning, proprietary vendor-qualification and management model. We manage your vendor needs from RFP creation and arbitration, to multi-vendor integration and management, to delivery coordination. LEARN MORE >
Data tells a story, but reading for context is key if your aim is a journey founded in fact rather than fiction. At RH+M3 we plan for analytics success by giving proper perspective and weight to elements such as shifts in sentiment, topical spikes in conversation, or even flagging trigger words. Doing so allows you, our client, to quickly stem risk yet equally consider trends and abate the temptation to overreact to data myopically, instead taking a more accurate big-picture view. LEARN MORE >
If different writing forms are each their own instrument, content management is the conductor that brings them all together into a symphony of communication. Complex marketing programs often employ many writing forms, each with unique goals and objectives but all nodding to a central strategy and a need to harmonize. At RH+M3 we excel at playing the role of content proxy between our clients and their audiences. As brands are more frequently engaging in audience dialogues rather than monologues, the anti has been upped. This challenges our clients to plan their own content strategies and become adept at responding appropriately while leaving room for the integration of organic content. We're here to help. LEARN MORE >
Creating relevant and valuable messages for your audience is no small task. Listening and responding to your customer's posts and conversations is no less demanding an effort. This is why RH+M3 positions itself as an extension of your organization. We create, foster, revise, deliver, and monitor content in the social sphere. We always focus on new ways to improve automation and delivery so your costs go down while ROI, contribution volume, and value go up. We ensure that the social spaces you create for customer engagement stay timely, meaningful, and valuable. LEARN MORE >
Command of the written word as it relates to the art of persuasion is unarguably one of the most powerful skills in marketing. Everyone can write to some degree, but great copy begins in the depth of our knowledge about you and your audiences. We bring the fundamentals of effective copy writing to the table and then we kick it up a notch. We supply the words that provide you with aura of professionalism that will turn heads and take names. We can provide whatever the situation calls for - swagger, humility, pride, leadership, and more. LEARN MORE >
Writing about great technology requires great technical writing. Our team includes true samurai chefs who slice up complex raw information and boil it down into the most germane and rudimentary concepts. Our writers are part wordsmiths, part educators, and part technology geeks, with a healthy dose of police detective on the side. We look at each contextual challenge as a jigsaw puzzle, and we ask the tough questions that yield effective solutions. We provide you with checkpoints at each crucial step in the process, and we make sure we say it the way you want it said. It will sound right because it is right - technically AND grammatically. LEARN MORE >
At RH+M3 we protect your brand's integrity and credibility with all our strength. We shepherd your reputation with our very own. We take editing and proofing considerably more seriously than many other organizations, building in layer after layer of proofing checkpoints. The advent of digital space has reduced the financial punishment associated with error. The result, in places, has been a horrifying complacency about grammar, spelling, and punctuation. Sloppiness drives us crazy. We work hard to produce flawless text that enhances contextual usability, consistency, and audience acceptance of your brand messaging. LEARN MORE >
- Video + Motion Design
- Interaction Design
- Digital Mobile
- Print + Collateral
- Environmental + Retail + POS
The separation between good design and great design is an appreciation for the complete human condition. All great design is aimed at two objectives: to provide a physical solution and a psychological motivation, in that order. At RH+M3 we take this to heart. Our aim is to design great experiences that leave lasting impressions and fool-proof function. LEARN MORE >
Integration of rich interactive experience that employ full frame video, motion graphics, and CGI are no longer the exception but the rule. How we view our relationship with digital media-- subsequently developing opinions and influencing others--has all changed. Innovators like RH+M3, recognizing the opportunities that exist in changing the way brands employ, advance, and communicate with consumers through rich media, have become specialists in identifying the triggers within your audiences, drawing them in to engage with your brand in ways never before possible. We do this by pushing creative boundaries, in turn advancing the strategy behind delivery, and fostering the kind of raw, provocative, social experimentation that invokes viral response. LEARN MORE >
Meaningful engagements with customers can lead to rewarding experiences for all parties. Strong bonds lead to longer lifecycles, greater overall value, viral growth opportunities, and enhanced adoption rates. These kinds of engagements aren't happenstance; they're a result of identifying and managing a host of touch-points with thoughtful sophistication and foresight. They require an understanding of the distinct differences between your prospects and existing customer interactions. RH+M3 delivers compelling, memorable experiences that generate action and produce measurable results. Balancing user-centered design and known interaction methodologies with disruptive conceptual and verbal interpretation lays the foundation for highly scalable, future-proofed solutions that maximize interaction and adoption while furnishing the highest possible impact. Specific areas of discipline include:
- User Research
- Persona Development
- User testing + Sampling
- Information Architecture
- Usability
- Analytics
- Feature Modeling
- Product Prototyping
- User Interface Design
Nowhere are the principles of design pushed to their limits more than in the digital space, where form and function combine to produce complex harmonies. One of the greatest challenges for producing effective digital experiences is to maintain the proper balance between visual design, user design, and technology design. Great graphics are useless if they don't conform to the messaging. Inspired user design won't sell more product if it doesn't mesh with the product goals. In our view, inspiration always informs interaction, which in turn drives technology evolution and exploration. LEARN MORE >
At RH+M3 we deliver visionary solutions that touch your customers both visually and physically. Great marketing speaks to the whole person, not just their eyeballs. Whoever projected we would be in a paperless society by now failed to consider that touch is one of the visceral aspects of print; hence, printed collateral material is needed as long as humans have hands and live in the physical world. We may have transitioned from the old days of print to electronic everything, but we still love the smell of ink in the morning, and the way high-end print jobs speak volumes about a brand. LEARN MORE >
Creating rich, engaging experiences is a matter of pride for RH+M3. We assemble multiple disciplines in a unique way, so that every area of the organization collaborates, from art direction and messaging to human factors and structural engineering. When we collaborate so closely with you and your clients, our infectious enthusiasm and proactive management will energize every interaction. We'll put the hard work in to make sure you have time left in your busy day to have a little fun. LEARN MORE >